I had a chance to do another large banner project for the YMCA. This time it’s for a 13x17ft rear-lit sign to hang on the corner of their newly remodeled building in downtown Dallas. The last banner job was going to be viewed from close enough that I decided to shoot with the 24.5 megapixel Nikon D3X. This new banner would be viewed from the street so I shot it with my 12 megapixel D300.
We shot several setups, knowing that one of the shots would be used on the building and the others would be part of a billboard and bus campaign. This photo of a group of Y members was the one chosen for the big sign. There were several changes and repairs to be made.
Quite often on discussion groups you’ll hear people get snarky and say something like “I would have just shot it right in the first place instead of spending so much time in Photoshop”. The people who take that attitude may not have shot in a live, slightly chaotic location with a dozen people waiting to have their picture taken. With paid models you can sometimes take a little longer getting things “right”, but you don’t often have that luxury. Also, what’s “right” may not have even been decided yet!
We shot this group of people near a railing, in front of a glass wall with the basketball courts in the background.
Once the shot was selected it was time to clean it up a bit: (from L to R)
– Stretch the top part of the frame to match the aspect ratio of the sign.
– Repair the woman’s eye which was hidden under her bangs. I found another eye from a different shot.
– We didn’t have a good shot of the second man looking at the camera so decided to replace him with a woman from another setup.
– Replace the logo on the man’s shirt with a Y logo and change the shirt color.
– Remove logo from the red jacket.
– Remove logo from shorts.
The idea was to have some good background action happening on the basketball court. I had the actors step out of the frame and I shot a couple dozen frames of court action at 1/8 sec to get some blur. Keeping the camera locked off made it a little easier to composite the background elements:
– The woman with the blue shorts was used in place of the man from the original image. I had to first clear out a space for her by cloning over the edges of the man to give her some extra background. Then the adjacent actors were masked and she was placed behind them. Shadows were painted in to match the lighting from the left. The client also asked to add some color to her shirt.
– The basketball court was placed into the main shot, along with background action from three shots.
– The last inset shows a photographer friend of mine with the Lastolite Easy Balance card for white balance. (Wiley is his name and you can see his work here.)
– My client sent over the background graphic as a Illustrator file and I dropped it in as a Smart Object and needed to do some masking around the actor’s head
– Then there was skin retouching, some clothing repairs, local and overall color balance, hair trimming, sharpening. . . the usual ;-)
– The file was sized up to final print size at 50dpi, which is the native resolution of the XL Jet printer.
Here is the final composited shot after about 3 1/2 hours of work: